Launching a Content Led Campaign for Puma x Trapstar London

Puma and Trapstar were into their fourth season of brand collaborations. The live launch event needed to create a stir amongst the temperamental contemporary menswear and streetwear culture using digital content to create consumer engagement and sales driven by hype. Deliverables exceeded expectations, with the live event creating the competing Nike event in the neighbourhood to shut early, plus content sharing and engagement made sure the collection sold through immediately with enhanced credibility.