Too commonly large activation events are planned and poorly executed on a mass scale due to poor organisation, lack of enthusiasm, and poor venue choice. It’s easy to fall in to the classic traps of lack of preparation and poor delivery when looking to boost your business’ profile; and that’s understandable, activation events can be extremely hectic at the best of times!
First things first you want to stand out, do something different. An activation event must be eye-catching, interactive and unique, and perhaps one of the best places to achieve all this is at music festivals. They are a hub of potential customers with unrivalled footfall numbers. How do you maximise your potential for such events? There are a combination of factors; research and consumer mapping, live experiences are a must, set design is key and much, much more.
Sadly, a majority of festivals are very difficult and costly to tap in to, however the rewards can be lucrative. Fortunately, with over 30 years’ experience in festival activation events we have a unique know-how of how to get the best spots at festivals and knowledge of all the do’s and don’ts to ensure your brand gets maximum exposure. With intuitive set designs and eye-catching creativity, Rampage Events will get your product in front of the right people at the right time.